Web 2.0 future is all about mashing...its us using machines using us or is it the other way around...which came first the man or the machine? The Web is being inundated with “ mash-ups.” These applications combine data and content from more than one source into an aggregated user experience. Google Personalized Home Page is a good representative of a mash-up because you can build a tailored page with Google Map, Travelocity, Currency Converter, and weather gadgets to compose a travel planning mash-up. Zillow.com, the house “zestimate” site, combines real estate information with aerial maps. Mash ups are catching on across businesses because they provide development speed, flexibility, innovation and real-time problem solving. They create a “self-serve” environment where enterprises can assemble new applications instead of creating new ones. Mash-ups enable businesses to:
- Deliver more innovative, customer-focused applications by supporting end user application development
- Improve productivity and collaboration by delivering situational applications.
- Quickly uncover new insights by easily assembling information from multiple sources.
- Solve problems by relying on bigger communities who contribute content and functionality.
Just like Garfield says "It's all about me", me meaning the user...the whole technological world wants a one stop shop experience and the ability to to as much as possible in as little time as possible with as little effort as possible and the Web 2.0 continually strives to accommodate just that.
Great clip below
The Machine is Us/ing Us
